Building
Brands
For Growth

we are

an award-winning, forward-thinking strategy, branding and marketing agency

Our Story

The Plot was built for companies stepping into their next era: launching new brands, entering new markets, or redefining their category. We’ve led brand, marketing, and GTM strategy for global teams across tech, consumer, climate, culture, and more.
From TLV to Berlin, Lagos to San Francisco, we bring deep research, sharp storytelling, world-class design, and cross-cultural fluency.
We don’t just guide. We plug in and build—as your strategic brain, brand architects, and execution partners.

Yarden Leshem

Founder & CEO

Yarden is a seasoned strategic advisor to global founders, CMOs, and executive teams. With over 15 years of experience leading brand, marketing, and GTM across five continents, she’s known for guiding companies through moments of transition, repositioning, and reinvention.

She built The Plot to offer what most agencies can’t: a thinking partner with global intuition, founder-level sharpness, and a team that actually executes.

RC Global Beverages Inc

Partnering with The Plot has been a total game-changer for our portfolio of brands and they're accompanying global growth strategies

Their unique, insightful approach and unparalleled expertise in the field have not only helped shape our marketing direction, but also significantly propelled our international presence.

They stand out as some of the best partners we've collaborated with.

Anton Panajon, Senior Marketing Director

Lumos Global

The Plot is instrumental in enhancing our global presence and refining the way that we think about marketing.

The team is committed to deeply understanding our markets and business in an unmatched way. The output delivers insightful, state-of-the-art strategies that have significantly expanded our reach to new and existing audiences alike.

Combined with their stellar brand-building skills, The Plot is our trusted thought partner and executor in every marketing challenge we face.

Alistair Gordon, Group CEO

Balena Science

The Plot's research-driven approach revolutionized our marketing strategy, sparking changes across our organization that have been transformative in nature

Their team's exceptional expertise has not only reshaped our approach to branding, marketing and strategy but has also driven extraordinary growth in our business.

David Roubach, Founder and CEO

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The Plot Thickens: Your Questions, Answered

What is The Plot, and what services do you offer?

The Plot is a women-led marketing braintrust that plugs into your business like a senior growth team.

We lead strategic clarity, brand development, go-to-market execution, and ongoing marketing leadership.

Our three-phase model:

  1. Strategic Clarity – Research, positioning, messaging, and roadmap
  2. GTM Sprint – Creative direction, content, website, campaign strategy
  3. Growth Retainer – Ongoing brand and marketing leadership, built to scale

What makes The Plot different from other agencies?

We’re not here to just “do branding.” We act as your partner—thinking, building, and leading alongside you.

You’ll work with senior people, not juniors.

We ask better questions. We bring sharper thinking. And we execute like insiders.

Who is The Plot built for?

We work best with companies entering a new chapter:

→ A new product, new market, or new story

→ Scaling beyond a founder-led brand

→ Repositioning for a bigger vision or round

Our clients are global, post–product-market fit, and serious about growth.

Do you offer execution or just strategy?

We do both.

We lead strategy—and then plug in to make sure it actually happens.

We can run your content, manage campaigns, build your site, shape your deck, or even help recruit the next phase of your team.

Do you have a specialty?

We’ve worked across tech, consumer, wellness, climate, culture, and beyond—with teams on five continents.

But our specialty isn’t an industry—it’s turning ambiguity into clarity, and clarity into momentum.

How do I get started with The Plot?

Let’s talk! Schedule a free initial consultation to discuss your business challenges and goals. We’ll guide you on the best path forward. Email us here: hello@theplot.agency

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